What do you do aback you’ve aloof stepped out on a limb and appear a new chic of computer that you’re calling both bewitched and amazing but that runs on software advised over three years ago for absolutely altered hardware?
If you are Apple (AAPL), you complete the trumpets and accumulate the architect columnist at your Cupertino HQ as anon as accessible to examination the new operating arrangement you achievement will accompany alike added able abracadabra to your latest creation.
As anon as accessible was this morning, and AllThingsD‘s Drake Martinet was there to liveblog the event, which announced, amid added things, iPad sales of added than 450,000, a new app-based adaptable announcement platform, and long-awaited multitasking functionality for the iPhone operating system. The liveblog is below.
9:11 am: We’ve accustomed at Apple’s Town Hall at Cupertino HQ. The electricity John Paczkowski declared in his liveblog from the iPad accident is missing today.
9:57 am: Aloof absolved in. Room is appealing full. Empty stage, with the accepted Apple setup: Apple logo accomplishments for the slideshow. Music a la an iPod bartering arena in the auditorium.
10:00 am: Voice on the loudspeakers: “Please about-face your cyberbanking accessories to silent, we are about to begin.”
10:03 am: Steve Jobs takes the date and gets bottomward to it. “The abutting bearing of the best avant-garde adaptable operating arrangement in the world.”
10:04 am: Jobs opens with a adduce from Walt Mossberg’s review. Says he will get to OS 4, but first, shares some iPad numbers. As of today, he says, Apple has awash 450,000 iPads, 300,000 on the aboriginal day. Over 600,000 iBooks downloaded as of today. And I Pad apps? Jobs says that 3.5 actor accept been downloaded so far.
10:06 am: Jobs says, “When you actualize something, you absolutely accept collywobbles aback you actualize things and put them out into the world. We are activity absolutely acceptable about this.”
He afresh moves on to the App Store. Users accept downloaded 4.5 billion apps as of today. Jobs is now showcasing some screenshots of apps.
10:09 am: Jobs is alive through media apps.Now, he’s accepting to the iPhone.
10:10 am: Says Apple has aloof won its third J.D. Adeptness accolade for the iphone.
“What is the absolute admeasurement of usage? iPhone has a 64 percent browser share; anybody abroad calm is bisected of the iPhone,” says Jobs.
85 actor iPhones and iPod touches awash to date.
10:12 am: Now the accountable is iPhone OS 4.
Developers can now admission the calender, photo library, SMS, abounding map overlays. In total, they will accept admission to 1500 APIs. There are over 100 new user features.
10:13 am: Users will be able to change home awning wallpaper, use a spell checker, tap to focus video, actualize playlists.
10:14 am: Jobs says there will be multitasking.
“We weren’t the aboriginal to this party, but we will be the best,” he says, with a nod to Google’s (GOOG) Android.
10:15 am: Jobs demos multitasking. No apparent interface. The alive window lifts angular and a slider of all the apps alive appears.
10:17 am: Jobs shows that multitasking takes you aback to the exact abode in the app area you were aback you left, including games.
“That, is our multitasking UI. We’ve been appliance it a lot and it absolutely changes the way you use the iPhone.”
10:19 am: Jobs leaves and Scott Forstall, Senior VP of Software, takes the stage.
He’s actuality to allocution about the nitty-gritty.
Seven mutlitasking casework will be accessible to developers.
First: Accomplishments audio.
10:21 am: Forstall introduces Tim Westergren, architect of Pandora, who is talking about how his alive radio account will accomplish use of accomplishments audio.
Basically, users will now be able to use Pandora or added accomplishments audio apps aloof as they can use the iPod function.
He showcases how users will be able to buy songs from iTunes while Pandora is still arena the song.
10:24 am: Forstall retakes the stage.
“Next account is VoIP,” he says.
“Now, aback you’re on the iPhone, you can run Skype in the background.”
10:26 am: David Ponsford of Skype comes onstage.
Skype now can run in the accomplishments and accept calls aback you are appliance added apps.
He switches to Yelp while still in Skype call.
10:28 am: Forstall aback now; he says the abutting above change is accomplishments area data.
He uses TomTom as an example. TomTom can be accepting area abstracts while you are alert music.
“There’s addition chic of appliance that wants to use your area all the time, but isn’t acclimated while you are acquainted in.”
The new OS will use beneath authentic corpuscle building (which uses beneath power) aback accomplishing accomplishments area appearance in amusing networking apps.
There will be a new figure on the taskbar assuming that there are accomplishments apps currently appliance their locations.
10:32 am: Abutting affection up: Advance notifications.
Now there will be “local notifications.” These will appear from the apps themselves, rather than from alfresco servers.
10:33 am: Now talking about assignment completion.
Forstall says assignment achievement will acquiesce apps to complete tasks, like photo uploads, in the background.
He finishes with “fast app switching.”
“The app moves into a quiescent accompaniment in the accomplishments and uses no CPU power.”
10:34 am: Jobs retakes the date to allocution about the abutting above push.
Says there will be App folders.
10:35 am: “We came up with a absolutely admirable accomplishing of folders.”
The action of creating folders seems appealing easy. Aloof annoyance apps on top of anniversary added and a binder is created.
Folders can afresh be abject about like apps.
10:37 am: Jobs now shows us what the wallpaper alternative action looks like. Feels like a mix of iPad and OS X.
His wallpaper now matches his pants.
Now, with folders, uses could abundance over 5,000 apps on their phones.
10:39 am: Jobs moves on to the abutting new feature, the unified inbox.
Multiple accounts agriculture to one mail inbox.
“We’ve additionally added the adeptness to adapt by thread, so you can chase conversations abundant easier.”
“And, accessible attachments. Now you can download an adapter and accessible it with an app from the App Store.”
10:41 am: Number four is iBooks. Jobs says Apple is abacus iBooks to the iPhone, aloof like the iPad.
“Its a adorable e-book reader, and you can buy the books already and apprehend them anywhere.”
They will wirelessly synch your accepted folio amid devices.
Also, chargeless Winnie the Pooh, aloof as on the iPad.
10:43 am: Forstall retakes the date to allocution about enterprise.
10:43 am: The new OS allows encryption of email and abstracts central apps.
OS 4 will acquiesce for adaptable accessory management.
Also big for enterprise: Wireless app distribution. “A aggregation can wirelessly administer apps from its own servers to iPhones anywhere in the world.
Also abacus SSL VPN from both Cisco (CSCO) and Juniper Networks (JNPR).
10:45 am: Now talking about article called, “Game Center.” This is the gaming advance analysts were predicting.
OS 4 will accept a amusing gaming aperture that allows accompany to allure you to comedy games, or will bout accomplish you with opponents.
10:47 am: Jobs retakes the stage. “It’s alleged iAd.”
10:47 am: “There are lots of apps in the App Abundance for free.”
“Developers are starting to put ads into apps, but we anticipate best of these absolutely suck.”
Jobs says, “On desktops, chase is area its at. That hasn’t happened on mobile. On mobile, apps are area it’s at.”
10:49 am: “This is a appealing austere opportunity, says Jobs.
He says this could accessible over one billion impressions per day.
“What we appetite to do with iAds, we appetite to bear interactivity and emotion.”
The ads accumulate you in your app, against accepting “yanked out of your app” like before.
“Because iAd is in the OS itself, we accept ample out how to bear that ad.”
Apple will advertise and administer the ads.
Apple will accord developers 60 percent of iAd revenue.
10:53 am: Jobs demos ads, starts with a “Toy Story 3” ad. Says he’s apparent the movie, which comes out in June. Crowd laughs.
He adds that, “it’s all done in HTML5, by the way.” Added amusement at his point because the admirers is able-bodied acquainted that Jobs is not a fan of Adobe’s (ADBE) Flash.
10:55 am: The ad Jobs is assuming is absolutely added like a mini app, with alive video, interactivity, a game, posters, accomplishments wallpapers and adeptness to buy app appropriate from the iAd.
“Users like chargeless stuff.”
“Have you anytime apparent an ad like this? Annihilation alike close?”
10:57 am: Abutting up, Jobs shows an ad for Nike, bombastic that these ads were created by Apple “just because we absolutely like these brands.”
He showcases how iAds accept admission to area and the accelerometer. No chat on whether that area abstracts the iAd gets is user-selectable.
11:00 am: “iAd is congenital into the OS, and the developer will get the majority of the revenue.”
Jobs goes into analysis mode.
11:01 am: A developer examination will be appear today.
Jobs says Apple will absolution the new OS in summer.
OS 4 will be for 3GS and third-gen iPod touch.
Older accessories will get some upgrades, but accouterments won’t acquiesce all appearance like multitasking.
OS 4 wont accomplish it to the iPad till the fall.
11:04 am: Jobs acknowledgment everyone, and leaves the stage.Lights up, music aback on, columnist starts milling.
11:06 am: Takeaways:
There are accessible apropos about what multitasking will do to array life, admitting Jobs emphasized that Apple has ample out a way to action multitasking after appliance too abundant added battery.
Job’s didn’t get into specifics on how.
Forstall emphasized that implementing the new appearance was accessible for developers, adage things like, “they added this [feature] in a distinct afternoon.”
11:09 am: Now Jobs, Forstall and Phil Schiller booty the date for a Q&A.
There’s a catechism about multitasking appliance added AT&T (T) data. Jobs says that it won’t be a big deal, abacus that multitasking doesn’t up the bulk of use.
He emphasizes that video is the big abstracts draw, and you don’t use added than one video at a time.
11:11 am: Catechism about whether there will be an approval action for iAds as there is for the App Store?
Jobs pauses, “I’m not abiding its activity to be any added than a ablaze touch.”
11:13 am: Catechism about development of iAds.Job: “No development ambiance for iAds, aloof HTML5.”
11:14 am: Jobs says, “So far the ads haven’t been affluent abundant to accreditation a apple chic ad agency. For the aboriginal time, they can accompany their storytelling skills. I anticipate this can be a accomplished new access for the announcement industry, because for the aboriginal time you can booty advantage of the abilities of an add bureau in the agenda world.”
11:16 am: Schiller has yet to booty a question.
11:17 am: Catechism about widgets and glance-able information. Jobs says, “Anything’s possible.”
11:18 am: Of OS 4’s way to about-face apps, alleged “fast-app switching,” Jobs says, “Our competitors are benumbed all over themselves to archetype it.”
11:20 am: Jobs on iAd: “iPhone barter are amid the best adorable demographics in all of advertising.
Schiller gets a chat in edgewise: “On the phone, you accept apps that advice you do things. That becomes the customer’s way into information. Ads absorbed to those are potentially added absorbing than ads aloof absorbed to search. “
Jobs: “This is the aboriginal time in history that this has anytime existed. We accept all these apps and a friction-free way to bear them appropriate to the phone. This has never existed afore on PCs, still doesn’t.”
Jobs: “We approved to buy a aggregation called AdMob, but Google came in and snatched them from us. So we bought Quattro, and they are teaching us we are authoritative ads that are altered than annihilation I’ve anytime seen.”
11:24 am: Jobs: “This is not a get-rich-quick arrangement for Apple. This is to advice our developers survive.”
11:29 am: Catechism about alive bearding apps. Jobs shuts it bottomward adage that there is a porn app abundance for Android, and Apple doesn’t appetite to go there.
11:30 am: Jobs brings up Walt Mossberg again, adage how afflicted he is with how fast bodies are “getting it” with the iPad.
Schiller reiterates that the acceleration of acceptance of the iPad, abnormally with the developers, has been incredible.
11:32 am: Jobs, continuing on the iPad: “If our competitors anytime absolution a accessory like the iPad, they will be acquisitive for 3,500 apps in a year. We accept that in the aboriginal week.”
11:34 am: Jobs, on the App Store: “I’m now seeing an basement actuality developed through added mediums (blogs, etc.) that advice with app discoverability.” This is in acknowledgment to a catechism about the app abundance accepting awash and dense.
11:36 am: This catechism comes up: “How do you abutting an app?”
11:39 am: Jobs: “on the iPad, if you saw a stylus, they blew it. On this, if you see a assignment manager, they blew it.”
He doesn’t absolutely answer, adage you never absolutely accept to abutting an app. Doesn’t elaborate.
11:41 am: Packing up, Q&A over.
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